Last year, Apple introduced Apple Pay for the Web as a way to compete with online payment services like PayPal. This additional payment option is something you should consider for your small business website -- and it's not just because hundreds of thousands of major brands and recognizable retail websites are already supporting this new online payment method.
Easy Set-up and Integration
You are set-up with Apple Pay on your website within minutes, which allows you to start taking advantage of an additional payment option for your customers immediately and without costing you anything.
It's easy to include Apple Pay for the Web on your website, especially if you use one of the many e-commerce platforms available. These e-commerce platforms include Shopify, IBM, Demandware and many others. The Apple Pay option will only appear on the website when the user is using their Safari browser to look at and shop from it.
A New Way to Find You
Part of the features with this new way to pay is that customers can find you by doing a search in Safari, Apple's Web browser, and those companies that are using the new online pay feature will be easily located. Any help with directing consumers to your website and what you offer them should also be an incentive to add this payment option to your website.
You can access the payment details of customers who have opted to store this information in their Wallet. Customers will love that they can choose an option that lets them buy with Apple Pay on your mobile website on their iPhone or iPad or they can use Safari on their Mac with an iOs device within range that will let them authorize the payment with their fingerprint authentication. Your customers will enjoy how much time they save when completing an online purchase with this new payment option.
Lower Shopping Cart Abandonment
With the speed and ability to skip having to type in all that payment information, it is expected that more customers will complete their online purchases rather than abandoning their shopping carts. Completing more purchases because your customers feel they have a better experience due to elimination of friction and a streamlined checkout process is reason enough to add Apple Pay to your website.
With so much concern over transaction security, you will be able to enjoy a payment option that offers strong encryption. Also, consumers do not have to share their credit or debit card numbers with you in order to finish their payment, alleviating a significant amount of the concern that goes into online payments. The fact that no personal data is stored on a device or Apple servers also means you are covered in terms of your PCI compliance.
Instead, the process of conducting a transaction with Apple Pay on the Web uses a Device Account Number, which is a unique number that is provided, encrypted and securely stored in the Secure Element chip on an Apple device. That means that each transaction is then authorized with a one-time unique dynamic security code to discourage hackers.
The ability to use Apple Pay on the Web extends to potential customers in other countries, which means you may now have a greater opportunity to reach them before when this payment option wasn't available. That's because many international customers feel more comfortable using Apple Pay to complete transactions than other payment methods. Offering this payment method is just another way to expand your customer base.
Digital Wallet Adoption
Adding Apple Pay to your website also has other advantages, including encouraging more people to adopt mobile wallets. Once consumers try Apple Pay for Web because they are already accustomed to buying online through this device, they may understand and become more comfortable with mobile payments. Consumers may also like the idea that they can pay online through their computers and then use their iPhone to authenticate that transaction. Over time, they may then migrate away from their current online browser payment preference and toward mobile payments.
The More Payment Options, The Better
You are continually seeking a way to get to a segment of shoppers that you previously were not able to reach. Having Apple Pay for your website means you will be able to attract those consumers that do not shop in apps or that just enjoy the process of online shopping better than mobile shopping. Every additional payment option you can reach and attract those consumers that have very specific shopping and purchase behaviors.