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BluePay Blog

Social Commerce: Are Facebook (Or Other Platforms) Payments Safe?

Posted on Jul 23, 2019
Social media is everywhere. And we use platforms such as Facebook, Twitter, and LinkedIn to literally run our lives, whether it’s to: Connect with friends Plan upcoming events Find jobs (as a candidate) Find customers (as a business) It only makes sense that these platforms would add payment functionality. In fact, Facebook already makes it possible to host fundraisers for parties and charity drives. And it recently introduced the world’s first social media cryptocurrency — Libra.
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Topics: E-Commerce and Online Payments, Small Business Tips, Payment Trends, Consumer Education

Summer Retail Sales Strategies to Raise Your Revenue Temperature

Posted on Jul 18, 2019
With customers heading out to enjoy summer getaways, the kids home from school, and very few holidays or reasons to spark a shopping trip, many retailers start experiencing sales slowdowns during this part of the year. However, the sizzle in those revenue numbers doesn’t have to fizzle if you focus on smart, season-specific retail sales strategies like these:
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Topics: Partner Posts, Fun Posts, Small Business Tips

Loyalty Programs: How They Differ, And Which Type is Best for Your Business

Posted on Jul 09, 2019
According to Harvard Business Review, “acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.” Furthermore, older customers spend up to 31% more per purchase than do newer ones. So, if you want to grow your business, investing in customer retention is clearly a winning strategy. One of the best ways to achieve this goal is to launch a loyalty program.
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Topics: Small Business Tips

Independence Day: How Can You Accept Payments Away From Your Store?

Posted on Jul 04, 2019
The basic concept behind brick-and-mortar retail is almost as old as commerce itself, with buyers and sellers historically meeting in centralized marketplaces to conduct business. The advent of mail ordering (in the 19th century) and phone-based ordering (in the 20th century) altered this dynamic, allowing merchants to sell goods without meeting customers in person. Still, the vast majority of exchanges happened face to face.
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Topics: Mobile Payments, E-Commerce and Online Payments, Payment Technology, Small Business Tips

How Much Money Do You Really Need to Start a Business?

Posted on Jul 02, 2019
Starting a new business can be both exciting and terrifying. If successful, you face the possibility of leaving your day job and earning more money than you ever dreamed possible. At the same time, there are so many expenses to cover — all before making your first sale. Even for seasoned veterans, navigating the business landscape is inherently risky. However, it’s possible to mitigate some of these risks if you prioritize your finances and spend wisely.
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Topics: Small Business Tips, Getting Started with Payments, Awareness

How to Know When to Upgrade Your POS Equipment

Posted on Jun 27, 2019
Investing in technology is one of the biggest business decisions you’ll make. You want to ensure your business is benefiting from what’s available, but you don’t have the budget to buy every gadget that comes to market. For a retailer, this technology decision often hinges on when to upgrade the POS equipment. Here are some things to consider that will help inform your decision about when it’s the right time to upgrade and choose the right POS system for your business.
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Topics: Partner Posts, Payment Technology, Small Business Tips, Getting Started with Payments

5 Best Free Software Programs to Help Small Businesses Grow

Posted on Jun 25, 2019
As a budding entrepreneur, you may be tempted to splurge on fancy offices, cool gadgets, and glossy business cards — since these investments can help make your newly formed company seem more legitimate. Yet, covering expenses like these is one of the primary reasons why so many businesses fail in their first few years. They have more money going out than coming in, and it’s just a matter of time before these startups have to close their doors.
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Topics: Software and Payment Integration, Small Business Tips

5 Ways Being a Dad Helps You Run Your Business

Posted on Jun 13, 2019
Ask any father, and he’ll tell you that parenthood is a full-time job — complete with meals, baths, pickups, drop-offs and everything else that goes into raising healthy and happy kids.  When you’re managing children at home, trying to hold a full-time job that pays the bills is difficult. And launching a business that can provide full-time jobs for others sounds next to impossible.
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Topics: Fun Posts, Small Business Tips

Should Your Business Still Accept Checks?

Posted on Jun 11, 2019
According to historians, the first check was invented in ancient Rome, around 352 BC. It took a couple thousand years for the concept to really catch on, with checks enjoying their heyday during the 20th century.  Despite the advent of faster, cheaper, and more secure payment options, checks remain surprisingly popular. According to the Federal Reserve, Americans write nearly 17 billion checks annually — with an estimated payment volume of $26 trillion.
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Topics: ACH/eCheck Payments, Small Business Tips, Getting Started with Payments

How Gen Z Consumers Shop

Posted on Jun 06, 2019
While you may know how to tailor your customer experience to millenials and all generations that came before them, there’s a new demographic on the scene - Gen Z. And, they don’t shop the same way, so you’ll need to make some changes to your retail experience if you want to win them over. Here’s what is different about Gen Z. 
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Topics: Partner Posts, Small Business Tips

Welcome to the BluePay Blog!

Whether you're a small business, an enterprise corporation, a financial institution, or a software partner, we have created a series of blog posts to help you and your customers, learn more about the complex nature of payments. Take a look to learn how payments can help to simplify your business operation, and may even help to grow your revenue.

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