BluePay Blog

According to Harvard Business Review, “acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.” Furthermore, older customers spend up to 31% more per purchase than do newer ones. So, if you want to grow your business, investing in customer retention is clearly a winning strategy. One of the best ways to achieve this goal is to launch a loyalty program.

Topics: Small Business Tips

The basic concept behind brick-and-mortar retail is almost as old as commerce itself, with buyers and sellers historically meeting in centralized marketplaces to conduct business. The advent of mail ordering (in the 19th century) and phone-based ordering (in the 20th century) altered this dynamic, allowing merchants to sell goods without meeting customers in person. Still, the vast majority of exchanges happened face to face.

Topics: Mobile Payments, E-Commerce and Online Payments, Payment Technology, Small Business Tips

Starting a new business can be both exciting and terrifying. If successful, you face the possibility of leaving your day job and earning more money than you ever dreamed possible. At the same time, there are so many expenses to cover — all before making your first sale. Even for seasoned veterans, navigating the business landscape is inherently risky. However, it’s possible to mitigate some of these risks if you prioritize your finances and spend wisely.

Topics: Small Business Tips, Getting Started with Payments, Awareness

Investing in technology is one of the biggest business decisions you’ll make. You want to ensure your business is benefiting from what’s available, but you don’t have the budget to buy every gadget that comes to market. For a retailer, this technology decision often hinges on when to upgrade the POS equipment. Here are some things to consider that will help inform your decision about when it’s the right time to upgrade and choose the right POS system for your business.

Topics: Due.com Partner Posts, Payment Technology, Small Business Tips, Getting Started with Payments

As a budding entrepreneur, you may be tempted to splurge on fancy offices, cool gadgets, and glossy business cards — since these investments can help make your newly formed company seem more legitimate. Yet, covering expenses like these is one of the primary reasons why so many businesses fail in their first few years. They have more money going out than coming in, and it’s just a matter of time before these startups have to close their doors.

Topics: Software and Payment Integration, Small Business Tips

Ask any father, and he’ll tell you that parenthood is a full-time job — complete with meals, baths, pickups, drop-offs and everything else that goes into raising healthy and happy kids.  When you’re managing children at home, trying to hold a full-time job that pays the bills is difficult. And launching a business that can provide full-time jobs for others sounds next to impossible.

Topics: Fun Posts, Small Business Tips

According to historians, the first check was invented in ancient Rome, around 352 BC. It took a couple thousand years for the concept to really catch on, with checks enjoying their heyday during the 20th century.  Despite the advent of faster, cheaper, and more secure payment options, checks remain surprisingly popular. According to the Federal Reserve, Americans write nearly 17 billion checks annually — with an estimated payment volume of $26 trillion.

Topics: ACH/eCheck Payments, Small Business Tips, Getting Started with Payments

While you may know how to tailor your customer experience to millenials and all generations that came before them, there’s a new demographic on the scene - Gen Z. And, they don’t shop the same way, so you’ll need to make some changes to your retail experience if you want to win them over. Here’s what is different about Gen Z. 

Topics: Due.com Partner Posts, Small Business Tips

In the U.S., the three-month stretch from June 21 to September 23 is when:  Kids are on summer vacation  Companies scale back their hours  Employees take their holidays  This is why we don’t normally associate the summer months with “business.”  But, it’s not like people stop spending money. In fact, summer is the second most active season of the year for consumer spending (after winter and its numerous shopping holidays). 

Topics: Fun Posts, Small Business Tips

Depending on whom you ask, anywhere from 50 percent to 90 percent of new businesses fail within their first few years.  The exact reasons why vary from startup to startup.  Below are six of the biggest money mistakes entrepreneurs make when trying to get their new businesses off the ground.  Avoid these pitfalls, and you could dramatically increase your chances of long-term success.

Topics: PCI Compliance and Fraud Prevention, Small Business Tips, Getting Started with Payments