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BluePay Blog

Getting Started With SEO: 3 Strategies for Your Small Business

Posted on Nov 21, 2019
When you type a query into Google and can’t find what you’re looking for on page 1, you probably reword your search and try again. You’re not alone. An estimated 75% of web users click on the first page of search results, with only 25% moving on to page 2 and beyond. This means if you’re not on page 1 for a given keyword, your site basically doesn’t exist in the eyes of potential customers.
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Topics: Small Business Tips

How to Improve Your Online Retail Shipping Strategy

Posted on Nov 14, 2019
The online customer experience consists of many factors. A company needs to excel at all points to meet expectations and deliver the type of experience that will bring customers back. Shipping Counts Shipping is one of those components that goes into creating an exceptional customer experience. And, shipping may even be a deciding factor for some consumers.
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Topics: Partner Posts, E-Commerce and Online Payments, Small Business Tips

5 Key Tips for Hiring Seasonal Employees (And Keeping Them on Year-Round)

Posted on Nov 12, 2019
There are many industries that experience peaks and valleys throughout the year. It doesn’t make sense for businesses in these sectors to maintain a full roster of employees during the less busy seasons. This phenomenon obviously applies to: Hospitality, restaurant, and vacation businesses that cater mostly to tourists Retailers that need extra staff during the busy holiday shopping season — from Black Friday to New Year’s
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Topics: Small Business Tips, Awareness

Try These 5 Tips for a Successful Small Business Saturday

Posted on Nov 07, 2019
Small Business Saturday is one of the busiest shopping holidays of which most people have never heard (including many small business owners). Part of this stems from the fact that it falls on the last Saturday of November — nestled between Black Friday and Cyber Monday. However, make no mistake. Small Business Saturday is very big business — generating more than $15 billion in sales from 100-plus million shoppers every year.
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Topics: Small Business Tips

2019 Holiday Retail Trends

Posted on Nov 05, 2019
With holiday items already on display in some retail shops, it’s time to delve deeper into what this holiday season may bring in terms of consumer shopping trends to be better prepared and reap the rewards. Healthy Economic Optimism for More Holiday Shopping A recent OpenX consumer poll was conducted to gauge consumer optimism for their holiday shopping plans.
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Topics: Partner Posts, Mobile Payments, E-Commerce and Online Payments, Small Business Tips

3 Reasons Why Your Employees Need Cybersecurity Training

Posted on Oct 29, 2019
According to a recent survey, almost 70% of small businesses experienced a cyberattack in the previous year. If you also own or operate a small business, this statistic isn’t very encouraging. To avoid becoming a cyberattack victim, you should invest in the best possible security that you can, including: PCI-compliant payment processing Antivirus and firewall protection Software updates and security patches
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Topics: PCI Compliance and Fraud Prevention, Small Business Tips

How SMBs Can Leverage Email for B2B Payments

Posted on Oct 24, 2019
A recent Deloitte report provided insights into the opportunities and challenges of B2B middle market payments. This specific market of small and medium-sized businesses makes up a considerable part of the U.S. economy, but struggles to get the type of payments solutions they need despite the ongoing digital transformation of business.
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Topics: B2B, Partner Posts, Small Business Tips

Balancing Personalization and Security in Online Retail

Posted on Oct 15, 2019
Whether you are starting to think about your online retail strategy for the upcoming holiday season, or you want to make overriding changes to your customer experience, personalization will play a critical role. That’s because customers see personalization as a component of the overall experience they seek from your brand. According to Accenture, 44 percent of consumers are frustrated when companies fail to deliver relevant, personalized shopping experiences.
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Topics: Partner Posts, E-Commerce and Online Payments, PCI Compliance and Fraud Prevention, Small Business Tips

7 Must-Hear Podcasts for Small Business Owners

Posted on Sep 26, 2019
Do you ever feel like you’re constantly putting out fires in your small business? If so, you’re not alone. As an entrepreneur, it’s common to work many hours while wearing a lot of hats. This leaves little time for all of those self-help books, workshops, and marketing courses that can help you expand your business. Fortunately, however, it’s easier than ever to master new skills without having to rearrange your schedule.
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Topics: Fun Posts, Small Business Tips

Cybersecurity Preparedness for Your Small Business

Posted on Sep 24, 2019
This is the final installment in our ongoing series about National Preparedness Month (celebrated every September). Over the past three weeks, we’ve covered: Why National Preparedness Month exists How your business can protect itself from disasters Resources to help you rebound after tragedy strikes When most small business owners learn of National Preparedness Month, they automatically think of natural disasters such as earthquakes, hurricanes, and wildfires.
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Topics: PCI Compliance and Fraud Prevention, Small Business Tips

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