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BluePay Blog

20 Small Business Tips For 2020

Posted on Dec 31, 2019
With 2020 fast approaching, many small business owners have started writing resolutions for the New Year. Often, however, these goals are poorly defined, such as: “Get more customers” “Save more money” Without a game plan, the likelihood of succeeding with either goal is small. In fact, most professional and personal New Year’s resolutions ultimately fail due to lack of specificity. But not this year.
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Topics: Small Business Tips

A Breakdown of CCPA, GDPR, HIPAA and Other Privacy Acts

Posted on Dec 19, 2019
As a business owner, you’re likely already aware of the PCI compliance rules governing payment data security. However, payment information isn’t the only thing worth protecting from fraud and abuse. In fact, there exists a host of data protection laws around the globe designed to safeguard sensitive personally identifiable information (PII). These privacy acts are becoming increasingly important given the speed and ease with which we send, receive, and store data in the digital world.
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Topics: E-Commerce and Online Payments, PCI Compliance and Fraud Prevention, Small Business Tips, Enterprise Business Tips, Consumer Education

Payment Trends to Watch in 2020

Posted on Dec 17, 2019
2019 is nearly over, which means it’s time to get ready for all the opportunities and challenges that businesses will face in 2020. Payments are an integral aspect of business, so it’s important to stay on top of the trends that emerge each year. Here are some of the forecasted payment trends for 2020 and how they may impact your business in the new year.
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Topics: Partner Posts, Small Business Tips, Payment Trends

What Is Loyalty Program Fraud?

Posted on Dec 12, 2019
At its core, a loyalty program is a marketing tool designed to keep customers coming back. In exchange for their “loyalty” to your brand, products, or services, you reward these customers with discounts, freebies, and perks. Setting up a loyalty program is fairly easy — especially if you use our free guide here. The impact is measurable; it’s reported that customer retention is five to 25 times cheaper than trying to attract new users.
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Topics: PCI Compliance and Fraud Prevention, Small Business Tips, Consumer Education

What Is BOPIS?

Posted on Dec 10, 2019
We’re all familiar with traditional retail shopping in which you visit a physical store to buy and pick up whatever goods you need. We’re also familiar with e-commerce, in which you order online and wait for those items to arrive at your door. There’s a new entrant in the retail world, one that combines aspects of both brick-and-mortar shopping and e-commerce. What is it? And why should you care?
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Topics: Mobile Payments, E-Commerce and Online Payments, PCI Compliance and Fraud Prevention, Small Business Tips, Enterprise Business Tips, Payment Trends

How to Win Over Frugal Shoppers

Posted on Dec 03, 2019
While boomers and millennials are two generations with their fair share of frugal consumers, Generation Z appears to be surpassing both as one of the more thrifty generations. This particular generation watched their parents weather the recessionary storm of 2008, so many have learned that it’s better to save money, share products and services rather than buy their own, focus on sustainability, and get the best deal possible.
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Topics: Partner Posts, Small Business Tips

The U.S. Holiday Shopping Revenue Forecast and What It Means for You

Posted on Nov 26, 2019
Even with a holiday shopping season that has been calculated as more than a week shorter than past years, estimates point to record holiday revenue. That means more opportunities to grab your share of the sales. Here are some of the holiday shopping revenue predictions, along with what you can do to tap into them as a small business. 
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Topics: Partner Posts, Mobile Payments, E-Commerce and Online Payments, Small Business Tips

Getting Started With SEO: 3 Strategies for Your Small Business

Posted on Nov 21, 2019
When you type a query into Google and can’t find what you’re looking for on page 1, you probably reword your search and try again. You’re not alone. An estimated 75% of web users click on the first page of search results, with only 25% moving on to page 2 and beyond. This means if you’re not on page 1 for a given keyword, your site basically doesn’t exist in the eyes of potential customers.
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Topics: Small Business Tips

How to Improve Your Online Retail Shipping Strategy

Posted on Nov 14, 2019
The online customer experience consists of many factors. A company needs to excel at all points to meet expectations and deliver the type of experience that will bring customers back. Shipping Counts Shipping is one of those components that goes into creating an exceptional customer experience. And, shipping may even be a deciding factor for some consumers.
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Topics: Partner Posts, E-Commerce and Online Payments, Small Business Tips

5 Key Tips for Hiring Seasonal Employees (And Keeping Them on Year-Round)

Posted on Nov 12, 2019
There are many industries that experience peaks and valleys throughout the year. It doesn’t make sense for businesses in these sectors to maintain a full roster of employees during the less busy seasons. This phenomenon obviously applies to: Hospitality, restaurant, and vacation businesses that cater mostly to tourists Retailers that need extra staff during the busy holiday shopping season — from Black Friday to New Year’s
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Topics: Small Business Tips, Awareness

Welcome to the BluePay Blog!

Whether you're a small business, an enterprise corporation, a financial institution, or a software partner, we have created a series of blog posts to help you and your customers, learn more about the complex nature of payments. Take a look to learn how payments can help to simplify your business operation, and may even help to grow your revenue.

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