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BluePay Blog

Marketing to Gen Z in 2019

Posted on Nov 12, 2018
2019 is the year that there will be more Gen Zers than millennials, according to research published by Bloomberg. According to the article, "Gen Z will comprise 32 percent of the global population of 7.7 billion in 2019, nudging ahead of millennials, who will account for a 31.5 percent share, based on Bloomberg Analysis of United Nations data, and using 2000/2001 as the generational split."
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Topics: Mobile Payments, Payment Trends, Due.com Partner Posts, Small Business Tips

4 Interesting Retail and E-Commerce Trends

Posted on Nov 09, 2018
Baseball enthusiasts may disagree, but when you run the numbers, “retail therapy” is officially America’s favorite pastime. As a nation, we love going to the mall, window-shopping, and coming home with new gadgets and toys.  At least, this used to be the case.  In recent years, this time-honored tradition has evolved as retailers increasingly welcome a new breed of American consumer — one whose shopping preferences and technological knowhow are vastly different from anything we knew before. 
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Topics: Payment Trends, Small Business Tips, PCI Compliance and Fraud Prevention, E-Commerce and Online Payments, B2B, Mobile Payments, Payment Technology

4 Reasons to Add On-Demand Services to Your Business

Posted on Oct 11, 2018
On-demand is a recent addition to many brick-and-mortar businesses that has gained popularity for the convenience factor it offers shoppers. The result has been an increase in the service experience scores of many retailers. These retailers allow customers to order online or through a mobile app. Then, they can pick up those items in a nearby store on their preferred schedule. 
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Topics: Small Business Tips, E-Commerce and Online Payments, Due.com Partner Posts, Payment Trends

Benefits of Accepting Mobile EMV Payments in the Field

Posted on Oct 09, 2018
Most brick-and-mortar businesses that accept plastic rely on heavy, static readers to process credit cards at the checkout counter. In fact, these stationary terminals have been a staple of retail for decades.  With the birth of mobile payment processing, businesses could suddenly begin accepting credit cards on the go. 
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Topics: Payment Trends, PCI Compliance and Fraud Prevention, Payment Technology, Mobile Payments, EMV

Interesting Facts About Credit Card Processing

Posted on Aug 10, 2018
Did you know the credit card is almost 100 years old, with the first being issued in the 1920s? These early examples were location-specific charge cards that could be used only at the gas stations or hotels that issued them.  Want another fun fact? Here’s one. Credit cards were originally made of cardboard. 
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Topics: Fun Posts, Payment Trends

How Brands Deliver Personalized Shopping with Conversational Commerce

Posted on Aug 02, 2018
Modern marketing has changed a lot since the early days of television. Advertisers used to blast generic messages to the masses (hence the term “mass marketing”). They hoped enough people were watching at that precise moment to receive those messages.  Fast forward 70 years. There now exists any number of technologies that allow companies to send highly targeted, location-independent messages to potential users. 
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Topics: ISV/VAR, Payment Trends, Payment Technology, E-Commerce and Online Payments

What is Bitcoin Cash?

Posted on Jul 23, 2018
By now, you’ve probably already heard of Bitcoin — the world’s first cryptocurrency. This decentralized form of electronic cash allows users to make peer-to-peer payments anonymously.  Though despite this anonymity, all Bitcoin transactions are recorded in a public ledger that everyone can see. This makes the cryptocurrency very difficult to manipulate or steal.  Moreover, no single entity controls Bitcoin — making it immune from government or regulatory oversight. In addition, only 21 million Bitcoins will ever come into existence (through a process known as “mining”). This means the digital currency is less likely to suffer from runaway inflation.
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Topics: Payment Trends, Payment Technology, E-Commerce and Online Payments

Use Google Assistant to Make Payments with Your Voice

Posted on Jul 11, 2018
Google Assistant is a voice-activated tool that comes preinstalled on Android phones and a number of Google-branded smart home devices. iPhone users can also download this voice-activated technology as a dedicated app.  To begin using Google Assistant, you only need to say, “Hey Google” or “OK Google.” Then, you can voice any number of commands, whether you want to:
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Topics: Payment Trends, Payment Technology, E-Commerce and Online Payments

Fitbit Pay and Other Fitness Tracker Payments

Posted on Jul 09, 2018
With nearly 20 percent market share, Fitbit is arguably the most popular wearable technology in the world. These personal fitness trackers can monitor everything from your heart rate to steps taken to sleep patterns. With more than 25 million active users, Fitbit continues to rake in billions of dollars every year — all through sales of its wearable devices.  But the company believes its Fitbit can become more than just a fitness tracker. In 2018, it added mobile payments to its growing line of wearable tech.
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Topics: Payment Trends, Small Business Tips, Payment Technology, EMV

Mind Reader Technology: Would You Like a Machine That Listens to Your Brain?

Posted on Jul 03, 2018
With the introduction of voice assistants such as Siri, Alexa and OK Google, users were finally liberated from the mouse and keyboard. Instead of typing queries, users can simply speak their choices, whether they want to:  Do an Internet search Jump to the next song Raise the thermostat  Voice-activated shopping has also flourished in recent years. In 2017, sales made through voice assistants approached $2 billion. By 2022, experts believe that number could exceed $40 billion — in just the United States and United Kingdom alone. 
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Topics: Payment Trends, Payment Technology

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