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BluePay Blog

Interesting Facts About Credit Card Processing

Posted on Aug 10, 2018
Did you know the credit card is almost 100 years old, with the first being issued in the 1920s? These early examples were location-specific charge cards that could be used only at the gas stations or hotels that issued them.  Want another fun fact? Here’s one. Credit cards were originally made of cardboard. 
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Topics: Fun Posts, Payment Trends

How Brands Deliver Personalized Shopping with Conversational Commerce

Posted on Aug 02, 2018
Modern marketing has changed a lot since the early days of television. Advertisers used to blast generic messages to the masses (hence the term “mass marketing”). They hoped enough people were watching at that precise moment to receive those messages.  Fast forward 70 years. There now exists any number of technologies that allow companies to send highly targeted, location-independent messages to potential users. 
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Topics: E-Commerce and Online Payments, Payment Technology, Payment Trends, ISV/VAR

What is Bitcoin Cash?

Posted on Jul 23, 2018
By now, you’ve probably already heard of Bitcoin — the world’s first cryptocurrency. This decentralized form of electronic cash allows users to make peer-to-peer payments anonymously.  Though despite this anonymity, all Bitcoin transactions are recorded in a public ledger that everyone can see. This makes the cryptocurrency very difficult to manipulate or steal.  Moreover, no single entity controls Bitcoin — making it immune from government or regulatory oversight. In addition, only 21 million Bitcoins will ever come into existence (through a process known as “mining”). This means the digital currency is less likely to suffer from runaway inflation.
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Topics: E-Commerce and Online Payments, Payment Technology, Payment Trends

Use Google Assistant to Make Payments with Your Voice

Posted on Jul 11, 2018
Google Assistant is a voice-activated tool that comes preinstalled on Android phones and a number of Google-branded smart home devices. iPhone users can also download this voice-activated technology as a dedicated app.  To begin using Google Assistant, you only need to say, “Hey Google” or “OK Google.” Then, you can voice any number of commands, whether you want to:
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Topics: E-Commerce and Online Payments, Payment Technology, Payment Trends

Fitbit Pay and Other Fitness Tracker Payments

Posted on Jul 09, 2018
With nearly 20 percent market share, Fitbit is arguably the most popular wearable technology in the world. These personal fitness trackers can monitor everything from your heart rate to steps taken to sleep patterns. With more than 25 million active users, Fitbit continues to rake in billions of dollars every year — all through sales of its wearable devices.  But the company believes its Fitbit can become more than just a fitness tracker. In 2018, it added mobile payments to its growing line of wearable tech.
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Topics: EMV, Payment Technology, Small Business Tips, Payment Trends

Mind Reader Technology: Would You Like a Machine That Listens to Your Brain?

Posted on Jul 03, 2018
With the introduction of voice assistants such as Siri, Alexa and OK Google, users were finally liberated from the mouse and keyboard. Instead of typing queries, users can simply speak their choices, whether they want to:  Do an Internet search Jump to the next song Raise the thermostat  Voice-activated shopping has also flourished in recent years. In 2017, sales made through voice assistants approached $2 billion. By 2022, experts believe that number could exceed $40 billion — in just the United States and United Kingdom alone. 
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Topics: Payment Technology, Payment Trends

Hit the Road with In-Car Payments

Posted on Jun 29, 2018
It was bound to happen. Sooner or later, cars would join the pantheon of mobile payment technologies — a list that already includes smartphones, tablets and an entire range of wearables.  Although in-car payments are still relatively new, this technology allows users to fill their gas tanks, pay for parking, or drive through highway tolls — all from the comfort of their vehicles. 
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Topics: Mobile Payments, Payment Technology, Payment Trends

From Chip-and-Pin to Chip-and-Skin

Posted on Jun 25, 2018
Over the last few years, chip-and-PIN has been heralded as the gold standard in payment security. These EMV credit cards come with embedded chips that are next to impossible to clone. To initiate an in-store payment, customers must input a personal identification number (PIN) that only they know.  Additionally, mobile payments and wearable technologies continue to grow in popularity every year. In fact, experts predict that annual in-store sales generated through smart devices could exceed $500 billion by 2020 — in the United States alone. 
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Topics: EMV, Mobile Payments, Payment Technology, PCI Compliance and Fraud Prevention, Payment Trends

Father's Day Spending Trends

Posted on Jun 15, 2018
Father’s Day may not receive the same recognition and fanfare as Mother’s Day, but with domestic sales approaching $15.5 billion, this annual event isn’t a shopping holiday you can afford to ignore.  In fact, roughly 75 percent of Americans purchase some sort of gift for Father’s Day. When you run the numbers, this means the average son or daughter spends more than $130 on their dads.  So, ask yourself … is your retail store positioned to take advantage of these Father’s Day shopping trends? Let’s take a look.
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Topics: Fun Posts, Small Business Tips, Payment Trends

Google Pay vs. Google Wallet: What's Different?

Posted on Jun 01, 2018
There wasn’t a whole lot of fanfare surrounding the 2011 launch of Google Wallet — a mobile payment technology that allowed users to shop in stores or send money to friends and family members.  For starters, PayPal had already cornered the peer-to-peer (P2P) payment market, leaving little room for Google’s new service. And mobile payments were still a relatively untested technology throughout the retail industry.  Google Wallet may have been a cool service, but there simply wasn’t a burning need for what the platform offered. 
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Topics: Mobile Payments, E-Commerce and Online Payments, Payment Technology, Payment Trends

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