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BluePay Blog

Black Friday Survival Tips for SMBs

Posted on Nov 14, 2018
Every year, YouTube compiles an ever-growing list of Black Friday montages in which crazed shoppers fight over heavily discounted items.  Most of the videos take place at big box stores, which is where large crowds tend to congregate. But Black Friday is a major cash cow for all retailers — big and small. In fact, more than 100 million people brave the madness (in-person) every year. That’s just on a single day.  Millions more go shopping on Small Business Saturday, generating $15-plus billion  in sales for local retailers.
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Topics: Mobile Payments, E-Commerce and Online Payments, Fun Posts, Small Business Tips

Marketing to Gen Z in 2019

Posted on Nov 12, 2018
2019 is the year that there will be more Gen Zers than millennials, according to research published by Bloomberg. According to the article, "Gen Z will comprise 32 percent of the global population of 7.7 billion in 2019, nudging ahead of millennials, who will account for a 31.5 percent share, based on Bloomberg Analysis of United Nations data, and using 2000/2001 as the generational split."
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Topics: Due.com Partner Posts, Mobile Payments, Small Business Tips, Payment Trends

4 Interesting Retail and E-Commerce Trends

Posted on Nov 09, 2018
Baseball enthusiasts may disagree, but when you run the numbers, “retail therapy” is officially America’s favorite pastime. As a nation, we love going to the mall, window-shopping, and coming home with new gadgets and toys.  At least, this used to be the case.  In recent years, this time-honored tradition has evolved as retailers increasingly welcome a new breed of American consumer — one whose shopping preferences and technological knowhow are vastly different from anything we knew before. 
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Topics: B2B, Mobile Payments, E-Commerce and Online Payments, Payment Technology, PCI Compliance and Fraud Prevention, Small Business Tips, Payment Trends

Mobile and Online Strategies for Small Business Saturday

Posted on Nov 06, 2018
Since American Express started Small Business Saturday in 2010, it has grown in popularity with consumers around the country. Although there was a slight increase in spend from 2017 to 2018, the shopping holiday is predicted to grow sales between 3.8% and 4.2%. Last Year's Recap American Express found that approximately 104 million consumers chose small businesses on Small Business Saturday in 2018. It also included record support from communities, organizations, and businesses.
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Topics: Due.com Partner Posts, Mobile Payments, E-Commerce and Online Payments, Small Business Tips

Benefits of Accepting Mobile EMV Payments in the Field

Posted on Oct 09, 2018
Most brick-and-mortar businesses that accept plastic rely on heavy, static readers to process credit cards at the checkout counter. In fact, these stationary terminals have been a staple of retail for decades.  With the birth of mobile payment processing, businesses could suddenly begin accepting credit cards on the go. 
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Topics: EMV, Mobile Payments, Payment Technology, PCI Compliance and Fraud Prevention, Payment Trends

5 Ways Merchants Can Make Back-to-School Shopping Easier

Posted on Jul 27, 2018
The stretch between Thanksgiving and New Year’s is the busiest retail season of the year, generating nearly $600 billion in sales. Second on this list, however, is the back-to-school shopping season, with consumers spending an estimated $30 billion for the upcoming academic year.  Although back-to-school shopping is incredibly lucrative for the retail industry, many parents dread this annual ritual. As a merchant, you can boost sales if you implement strategies that make the shopping experience as hassle-free as possible for your customers.
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Topics: Mobile Payments, E-Commerce and Online Payments, Small Business Tips

Hit the Road with In-Car Payments

Posted on Jun 29, 2018
It was bound to happen. Sooner or later, cars would join the pantheon of mobile payment technologies — a list that already includes smartphones, tablets and an entire range of wearables.  Although in-car payments are still relatively new, this technology allows users to fill their gas tanks, pay for parking, or drive through highway tolls — all from the comfort of their vehicles. 
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Topics: Mobile Payments, Payment Technology, Payment Trends

From Chip-and-Pin to Chip-and-Skin

Posted on Jun 25, 2018
Over the last few years, chip-and-PIN has been heralded as the gold standard in payment security. These EMV credit cards come with embedded chips that are next to impossible to clone. To initiate an in-store payment, customers must input a personal identification number (PIN) that only they know.  Additionally, mobile payments and wearable technologies continue to grow in popularity every year. In fact, experts predict that annual in-store sales generated through smart devices could exceed $500 billion by 2020 — in the United States alone. 
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Topics: EMV, Mobile Payments, Payment Technology, PCI Compliance and Fraud Prevention, Payment Trends

Google Pay vs. Google Wallet: What's Different?

Posted on Jun 01, 2018
There wasn’t a whole lot of fanfare surrounding the 2011 launch of Google Wallet — a mobile payment technology that allowed users to shop in stores or send money to friends and family members.  For starters, PayPal had already cornered the peer-to-peer (P2P) payment market, leaving little room for Google’s new service. And mobile payments were still a relatively untested technology throughout the retail industry.  Google Wallet may have been a cool service, but there simply wasn’t a burning need for what the platform offered. 
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Topics: Mobile Payments, E-Commerce and Online Payments, Payment Technology, Payment Trends

What is PIN on Glass Technology?

Posted on Apr 24, 2018
As a brick-and-mortar retailer, it doesn’t take much to begin accepting credit cards. All you need is a merchant account and terminal — and you’re good to go.  Despite how easy it is to get started, an estimated 55 percent of small businesses throughout the U.S. don’t take plastic. They simply can’t justify the upfront cost of installing expensive credit card readers at every checkout counter.  For them, accepting cash is both easier and cheaper. 
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Topics: EMV, Mobile Payments, Payment Technology, PCI Compliance and Fraud Prevention, Payment Trends

Welcome to the BluePay Blog!

Whether you're a small business, an enterprise corporation, a financial institution, or a software partner, we have created a series of blog posts to help you and your customers, learn more about the complex nature of payments. Take a look to learn how payments can help to simplify your business operation, and may even help to grow your revenue.

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