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BluePay Blog

Marketing to Gen Z in 2019

Posted on Nov 12, 2018
2019 is the year that there will be more Gen Zers than millennials, according to research published by Bloomberg. According to the article, "Gen Z will comprise 32 percent of the global population of 7.7 billion in 2019, nudging ahead of millennials, who will account for a 31.5 percent share, based on Bloomberg Analysis of United Nations data, and using 2000/2001 as the generational split."
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Topics: Mobile Payments, Payment Trends, Due.com Partner Posts, Small Business Tips

Mobile and Online Strategies for Small Business Saturday

Posted on Nov 06, 2018
Since American Express started Small Business Saturday in 2010, it has grown in popularity with consumers around the country. Although there was a slight dip in spend from 2016 to 2017, the shopping holiday is recognized by 70 percent of U.S. consumers. Last Year's Recap American Express found that approximately 108 million consumers chose small businesses on Small Business Saturday in 2017. It also included record support from communities, organizations, and businesses. There were 7,200 Neighborhood Champions, and 2.1 million small businesses that joined the Small Business Saturday Coalition.
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Topics: Small Business Tips, E-Commerce and Online Payments, Mobile Payments, Due.com Partner Posts

How to Plan for Holiday Promotions Today

Posted on Oct 25, 2018
Maybe you have noticed that holiday products are already appearing in online catalogs and store shelves. If you have been into Costco, Walmart, Target or other retailers, you may feel compelled to pick up some of the first products of the holiday season as you grab that Halloween candy. Those retailers clearly know something and now is the time to pay attention if you have an online or multi-channel retail business. You could be making extra sales right now by having your holiday promotions ready to launch. 
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Topics: Small Business Tips, Due.com Partner Posts

4 Reasons to Add On-Demand Services to Your Business

Posted on Oct 11, 2018
On-demand is a recent addition to many brick-and-mortar businesses that has gained popularity for the convenience factor it offers shoppers. The result has been an increase in the service experience scores of many retailers. These retailers allow customers to order online or through a mobile app. Then, they can pick up those items in a nearby store on their preferred schedule. 
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Topics: Small Business Tips, E-Commerce and Online Payments, Due.com Partner Posts, Payment Trends

What is the API Economy?

Posted on Oct 05, 2018
In recent years, we've heard about the shared economy and the on-demand economy. Now, there's the API economy. With each economy that emerges, it's important to know what it involves and how you can become a part of it to leverage any relevant benefits for your business. Although this meaning of economy is slightly different, it's important to know what it involves because today's businesses do need to consider leveraging APIs to service unique customer needs and expectations.
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Topics: ISV/VAR, Software and Payment Integration, Payment Technology, Due.com Partner Posts, B2B

Year-End Checklist for Small Businesses

Posted on Sep 25, 2018
The end of 2018 is fast approaching, with three-quarters of it nearly over. And, the last quarter may go by quicker than you think, due to the holidays and numerous events on the calendar. That's why it's important to start putting together what you'll need to recap the year financially and strategically. Doing so will make tax preparation easier and set some benchmarks for you to make improvements to the business in 2019.
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Topics: Small Business Tips, Due.com Partner Posts

5 Creative Ideas for Holiday Marketing

Posted on Sep 13, 2018
Still months away, this is the time of year that many retailers are already deep into their holiday marketing plans. This includes having a content calendar ready to go, as well as a detailed strategy for how each channel will be addressed. And, while that structure provides a great framework for covering all marketing bases, it may not provide a way to truly stand out if you are implementing the same tactics and approach as the competition. 
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Topics: Fun Posts, Small Business Tips, Due.com Partner Posts

What is Authorized Push Payment Fraud?

Posted on Sep 07, 2018
As payment technologies expand, so does fraud. Now, payment fraud knows no geographical boundaries. In fact, some countries offer a glimpse into new types of fraud that is sure to impact other countries. For example, the UK has noticed an increase in what is called authorized push payment fraud. New statistics from UK Finance found 19,000 victims of authorized push payment scams that totaled more than £100 million ($130 million) just in the first six months of 2017.
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Topics: PCI Compliance and Fraud Prevention, Due.com Partner Posts

7 Changes to Make to Your Business Before 2018 Ends

Posted on Aug 30, 2018
Since the year is nearly two-thirds in the books, you might think it’s too late to make changes that will positively impact 2018 results. However, it's never too late to adopt a best practice, tweak a process, or add a new strategy that delivers some type of result. Here are seven changes for your small business that can help achieve improvements in customer engagement, payment security, and profitability:
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Topics: Small Business Tips, Due.com Partner Posts

5 Best Practices for Identity Verification

Posted on Aug 20, 2018
Reaching a larger target audience online and creating lifelong customers is a game changer for small business owners like freelancers, startup founders, and even established brick-and-mortar retailers. Online payment technology has led to fast and convenient checkouts so customers enjoy a great experience with you.  However, there's just one problem -- and it's a big one: online identity fraud.
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Topics: PCI Compliance and Fraud Prevention, E-Commerce and Online Payments, Due.com Partner Posts

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