BluePay Blog

At its core, a loyalty program is a marketing tool designed to keep customers coming back. In exchange for their “loyalty” to your brand, products, or services, you reward these customers with discounts, freebies, and perks. Setting up a loyalty program is fairly easy — especially if you use our free guide here. The impact is measurable; it’s reported that customer retention is five to 25 times cheaper than trying to attract new users.

Topics: PCI Compliance and Fraud Prevention, Small Business Tips, Consumer Education

As a gift-giver, there’s no better time to find discounts than during the busy holiday shopping season. Starting on Black Friday, stores across the country begin offering irresistible sales. Though with all those purchases, refunds, and exchanges — the holiday season is also prime time for criminals. While it’s important to protect your business and your personal spending year-round, the stretch from Black Friday until New Year’s is when you’re most vulnerable (and thieves are most active).

Topics: Consumer Education

This year, Costco, Barnes & Noble, The Home Depot, Ikea and countless other retailers close their stores on Thanksgiving to allow their employees to spend time with family and friends. More and more retailers are recognizing the importance of the holiday – being surrounded by loved ones and giving thanks. As the stores remain closed until the early hours of Black Friday, consider these four traditions to add to your Thanksgiving celebration.

Topics: Fun Posts, Awareness, Consumer Education

In 2014, Apple finally added payments to its growing line of hardware and software offerings. Apple Pay launched as a virtual wallet that allows users to tie credit cards to their iPhones and iPads. Then, they can use their mobile devices to initiate contactless payments at the point of sale. In 2019, the company followed up with Apple Card — a credit card that interfaces with Apple Pay.

Topics: Mobile Payments, Payment Technology, Payment Trends, Consumer Education

Welcome back to the next installment in our ongoing series on National Cybersecurity Awareness Month (recognized every October). In previous articles, we covered: Cybersecurity habits to incorporate in your life right away. Cybersecurity careers worth exploring today and tomorrow. In this post, we’ll discuss one of the biggest threats affecting mobile banking — Trojan malware that cybercriminals use to steal financial data.

Topics: Financial Institutions, Mobile Payments, PCI Compliance and Fraud Prevention, Awareness, Consumer Education

  Malware, phishing, and viruses are all hacking terms that have already entered the mainstream vocabulary. Although the frequency of these types of attacks is on the rise, we’re also increasingly better equipped to protect ourselves precisely because we understand how these threats work and spread. Even Grandma knows not to click on links from Nigerian princes. The real danger lies in malicious attacks with which we are not as familiar.

Topics: PCI Compliance and Fraud Prevention, Consumer Education

Recognized every October, National Cybersecurity Awareness Month is that time of year when businesses, citizens, and the government collectively work together to raise awareness of the many threats we face in today’s increasingly connected world. This year’s theme is —  Own IT. Secure IT. Protect IT. with a special focus on areas such as: Citizen privacy Consumer devices E-commerce security

Topics: PCI Compliance and Fraud Prevention, Consumer Education

  From floods to wildfires to terrorist attacks, disaster can strike at any time. Although we can’t control the where and when of horrific events, we can take steps to reduce their impact. This is the goal of National Preparedness Month (NPM). Held annually throughout September, NPM is designed to save lives, mitigate damage, and help communities rebuild as quickly as possible through “disaster and emergency planning.”

Topics: Awareness, Consumer Education

The back-to-school season is upon us, as kids nationwide gear up for math, science, art, social studies, etc. Noticeably absent from modern education, however, are classes on financial responsibility. It shows. In the United States: The average household carries more than $16,000 in credit card debt. According to a 2018 report, 61% of Americans don’t have enough savings to cover a $1,000 emergency.

Topics: Fun Posts, Awareness, Consumer Education

In June, Facebook announced Libra, a cryptocurrency that allows Facebook users to make purchases or send money to other Facebook users without any fees attached to these transactions. You can use it online, at exchange points that include certain retailers, through a third-party wallet app, or as part of Facebook’s Calibra wallet. It is set to launch for public use during the first half of 2020.

Topics: Due.com Partner Posts, Mobile Payments, E-Commerce and Online Payments, Payment Technology, Payment Trends, Consumer Education