It's very difficult to run a successful business without relying on at least some type of software. Even if you’re a home-based freelancer, you probably use a content management system (CMS) such as WordPress or Drupal to maintain your website.
As your business continues to grow, you may need to incorporate:
- Accounting software such as QuickBooks
- Customer relationship management (CRM) tools such as Salesforce
- E-commerce functionality via shopping carts such as OpenCart
Once you reach a certain size, you might even need to invest in enterprise resource planning (ERP) tools such as Microsoft Dynamics GP.
While all of these solutions can make business planning much easier, they also add extra layers of complexity. It becomes increasingly more difficult to sync your data across the different components of your business:
- With each new sale, you must manually update your accounting books.
- Every time a lead becomes a customer, you have to record this in your CRM records.
Manual record keeping isn't simply time-consuming and costly. It is also prone to human error.
This is why many businesses (small and large) rely on software integration.
What Is Software Integration and How Can It Help?
When you use software integrated with payment technology, all data is automatically synced in real time. With each new payment, this information is instantly reflected in your accounting, CRM, or ERP platform.
Done correctly, software integration can completely remove the need to manually update your records. It can also improve the accuracy of your data since reporting happens electronically, not by hand.
As a small business owner, software integration frees valuable time so you can focus on more important tasks — such as growing your company.
If you operate a larger business, software integration allows you to reduce costs since you no longer have to pay employees for time-consuming tasks. You can redirect those resources elsewhere.
Your customers also benefit from software integration since they receive:
- Faster and more personalized attention. Your team has more time to focus on their needs.
- Better products and services. You have more resources to invest in research and development.
- Lower prices. You have the option of passing on some of your corporate savings to end users.
How Much Does Software Integration Cost?
Many software tools provide open APIs that allow you to custom design integration solutions for your company. At BluePay, for example, we provide extensive documentation and support to help you integrate our payment processing with your preferred software tools.
However, this can be fairly expensive, especially if you don't have the necessary in-house programming skills.
At BluePay, we've developed a broad range of software integration solutions for some of the most popular business platforms on the market. These free payment modules work seamlessly with the accounting, CRM and e-commerce tools that your company already uses.
Because they were specifically designed to work with our payment processing technology, you benefit from PCI-compliant data security and fraud protection.
Getting Started with BluePay’s Software Integration
To learn more about the ABCs of software integration, use the free resources below: