Hosted payment pages allow merchants to securely accept credit and debit cards for online purchases. The actual payment page has the look and feel of the merchant's site, but the entire transaction happens on a hosted, third-party server.
This process shifts the liability away from the merchant, helping to reduce credit card fraud, identity theft and security breaches. With this hands-off approach, online retailers can focus on more important things — like developing even better products and services.
But given the ease of hosted payment pages, many merchants neglect the importance of conversion rates. They treat the process a little too hands-off.
Don't make this mistake. As an e-store owner, you still must take proactive steps to convert prospective customers — even if a third party is responsible for the actual transaction. Below are some tips to help you get started:
1. A/B Test Different Payment Pages
One of the most reliable ways to boost conversion rates is to use multiple versions of your payment pages. At BluePay, we offer a number of default templates — each of which has been tested and optimized. But we also offer customization options that allow you to experiment with different variations.
Over time, you can determine which hosted payment pages deliver the highest and most consistent results.
2. Don't Neglect Mobile Payment Forms
Mobile browsing (and shopping) is on the rise worldwide. From just 2009 to 2011, mobile browser market share grew by a staggering 1000 percent. And in one three-month period in 2013, mobile browsing increased by 26 percent.
The lesson is clear. In addition to desktop-based hosted payment pages, you should also add payment options for mobile users.
3. Keep It Simple
Because you're able to design your own hosted payment pages with BluePay, we recommend keeping required information to an absolute minimum.
If you don't need to capture email addresses to complete a transaction, don't ask for them. Each additional field creates another hurdle for would-be customers to overcome.
4. Make Saved Profiles an Option
Another conversion technique is to allow customers to save profiles for future transactions. This tactic won't necessarily increase conversions for the first purchase, but it will make subsequent purchases much easier. Just look at how iTunes and Amazon have made impulse buying all but automatic.
5. Allow for Recurring Payments
The only thing better than saved profiles are recurring payments. Users initiate the transaction one time, and then like clockwork, all subsequent purchases happen automatically month after month.
When setting up your hosted payment pages with BluePay, we strongly recommend enabling recurring payments.
Need More Hosted Payment Page Conversion Tips?
Hosted payment pages represent a secure and convenient way to conduct business online without needing a whole lot of technical savvy. And we've designed our own payment platform to be as easy to use as possible.
If you need help setting up hosted payment pages (or if you want additional conversion tips to further boost sales), use the free resources below:
- To learn more about hosted payment pages at BluePay, click here.
- To look at high converting payment page templates, click here.