Whether you sell handmade jewelry online or run a chain of restaurants, your business’ growth relies heavily on the satisfaction and return business of your customers. Keeping your customers happy is what keeps them coming back and recommending your business to others. New customers become repeat customers, and repeat customers become loyal customers. All the while, your business enjoys increased sales and growth. At the heart of this growth is quality customer service – giving your customers the attention, quick response, special treatment and flexibility that they expect.
Be Responsive and Attentive
Customers have questions about your product. They want to know how it works, how much it costs, where it comes from, and how many are available. They want to know how to fix it if it breaks. They want the answer to all of these questions right away. Quick, responsive and attentive customer service is crucial to both e-commerce and brick-and-mortar businesses. The sooner you answer your customers’ questions, the sooner they’re likely to buy the product and return for more. Waiting around makes customers impatient and angry, and before you know it, they’re going somewhere else simply because they’re unsatisfied with your service. Don’t let that happen – take care of your customers, know your product inside and out, and give them the attention they deserve.
Your returning customers are very different from your new customers. While it’s important to treat your new customers well, it’s important to treat your returning customers even better. These are the customers that are more likely to keep coming back for your new products or services, especially if you offer rewards each time they return. A loyalty card program can make the payment process quicker and easier for return customers, as well as provide special offers that aren’t available to new customers. This special treatment gives return customers more reason to buy your products or use your services.
Provide Flexible Payment Processing
Your customers want flexibility when it comes to making payments. They want to manage their own accounts, set up payment reminders online, and use whichever type of payment is most convenient for them – whether it be cash, checks or credit and debit cards. As a credit card merchant that accepts most major credit cards at point-of-sale or through online transactions, you are giving your customers more options and flexibility. Don’t limit the types of payments that you accept. Start a credit card merchant account and keep your customers happy.
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