Because email marketing is affordable, scalable and trackable, it’s one of the most effective ways to connect with potential customers all over the globe.
And that’s part of the problem. Because anyone can send email campaigns — everyone does.
As a result, your business’s message can easily get lost in all the noise.
To stand out in the crowd, many companies invest a lot of resources tweaking their offerings, their messaging and even their mailing lists.
All these strategies can certainly work, but there is a way to boost click-through rates (CTRs) without investing a dime.
Instead of worrying about the “what” of your next message, focus on the “when.”
What Are the Best Days to Email Your Subscribers?
Not surprisingly, Mondays are a no-no since people tend to be rushed, and Friday mailers aren’t a good idea since recipients are usually distracted. Holidays should also be avoided.
This is why savvy email marketers choose Tuesdays, Wednesdays and Thursdays to connect with users — a trend backed by the data.
Weekends are a bit trickier.
Historically, Saturdays and Sundays have been off limits. However, if you design your campaign intelligently, weekend emails can work to your advantage for two reasons:
- According to MailChimp, emails focused on hobbies, entertainment and retail sometimes enjoy higher weekend CTRs because customers are already in the right state of mind.
- According to VerticalResponse, CTRs on Saturday are sometimes twice as high as those on a preferred day like Wednesday. That’s because weekend blasts are rarer — and thus — stand out.
Note that these are all just trends, and you shouldn’t get too hung up on the days that others use. Instead, try segmenting your list and sending a small batch of emails on every day of the week. That way, you can determine the best converting day(s) for your business — but you shouldn’t stop there.
There are other best practices you can adopt to help boost conversion rates for your next campaign. Below are some effective tips:
- Avoid spam filters. Your offer means nothing if users don’t at least see your email. HubSpot has a great resource for improving email deliverability.
- Better subject lines. Received emails means nothing if users don’t open them. The most successful emails are those whose subject lines follow the four U’s of copywriting — i.e., unique, ultra-specific, urgent and useful.
- Personalization matters. Dear Mr. or Mrs. Reader. No one likes to see generic emails in his or her email box. He or she may feel like the message isn’t for him or her.
How Important Are These Email Marketing Tips?
According to Smart Insights, CTRs for most emails range anywhere between 1-5 percent — depending on the industry.
That’s not a whole lot of engagement.
What’s more, these low CTRs will only become worse as the volume of email increases. Remember that sending messages is mostly free, which is precisely why so many businesses use this marketing medium.
By adopting the best practices outlined above, you can gain a slight advantage over the competition. Your next email campaign will have an easier time cutting through the noise and generating new sales.
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