When it comes to payment integration, e-commerce merchants have it pretty good. There are tons of plugins they can use to enhance their online shopping carts, including:
- CRM modules
- Accounting apps
- ERP add-ons
Brick-and-mortar retail merchants also have these opportunities. As cashiers increasingly switch to tablets, mobile devices and other touchscreen interfaces, demand for innovative and cost-effective payment integration has gone up.
Just as consumers can already download tons of apps from the Google Play and Apple stores, merchants now can choose from a wide selection of commercial apps designed to streamline their businesses.
We’re happy to announce that BluePay supports one of the largest marketplaces for these newer POS apps — Clover.
Clover is a great, low-cost POS solution for small businesses and includes new functionality you need to provide a frictionless checkout experience. It takes up less counter space by using a tablet versus a traditional POS system. Need to track inventory, customers, and loyalty? Clover can help. Want to create a new sales promotion? Use transaction details to identify trends in your business and market to existing customers.
Through this integration, your customers will still be able to dip, swipe or wave their cards to initiate transactions. But there are so many other ways that Clover’s extensive collection of POS apps can improve your bottom line.
1. Better Payment Integration
Arguably the biggest benefit is that all of your POS sales will have tighter integration with the business tools you already use:
- Want to snag a customer’s email during checkout? There’s an app for that.
- Need a better handle on inventory, orders and SKUs? There’s an app for that, too.
- Want to receive event-based alerts whenever cash is removed from the till? You guessed it. There’s an app for that as well.
The same goes for loyalty programs, customer relationship management and accounting. Through payment integration, all of these moving parts become unified so that you no longer have to manage each component separately by hand.
2. Niche Tools for Niche Needs
Clover has taken a page from other marketplaces such as Google Play and iTunes. Rather than develop all of their apps in-house, Clover invites developers to submit and refine ideas.
As a result, there are POS apps for every business, industry and need imaginable, including:
3. Greater Competition
Because Clover relies on third-party developers, its app store benefits from tons of submissions from around the globe. As a user, this is great news. With endless variety, you can pick and choose from a range of competing options.
Fortunately, there are industry-specific “editor’s choices” and “must-haves” to help you decide which apps to use for your POS needs.
4. Scalability and Flexibility
Anytime you add POS integration, there’s always the potential that your payment environment will become slow and clunky. This is especially true if you’re locked into a proprietary system that comes with unnecessary bells and whistles you can’t remove.
By design, all of Clover’s POS apps are modular, allowing you to mix and match as required. Integrate the tools you need, and ignore the ones you don’t.
As your business continues to grow, you can add or remove individual apps accordingly. This scalability ensures that your payment environment will never suffer from bloat.
5. Manage Your ‘House’
Clover’s POS modules can handle a lot more than in-person transactions. You can use these tools to handle much of your back-office needs as well.
6. PCI-Compliant Data Security
Clover is backed by the most advanced data security for your small business.
For peace of mind, features include:
- End-to-end encryption
- PCI compliance wizard
With these extra layers of security in place, you won’t have to worry about your customers’ sensitive financial data falling into the wrong hands.
Have Questions About Using POS Apps?
Still not sure if using POS apps can help your business? Have concerns about payment security? Worried about the setup process? Not a problem. We’re here to help.