BluePay's hosted payment pages offer a secure and convenient way to begin accepting online payments within your e-commerce store. The setup process requires zero coding. You simply select the payment page that you want to use and upload it on your site.
When a customer wants to buy one of your products or services, no financial data is captured on your end. BluePay collects and processes all of the credit card details on our secure servers. Because the payment page is integrated into your site, your customers enjoy a continuous and seamless shopping experience.
But before taking your hosted payment pages live, here are six things you should keep in mind:
1. Branding and Customization
We offer a number of ready-to-use hosted payment forms to get you up and running as quickly as possible. But there is also an option to custom-design your payment pages. This allows you to brand your payment form so that it looks and feels like the rest of your site. These customization options help make the shopping experience even more seamless for your customers.
2. Keep It Simple
One of the best ways to increase conversion rates is to keep your hosted payment pages as simple as possible. Only ask for information that you absolutely need. Requiring customers to supply DOBs, work phone numbers and other extra information merely increases the likelihood of checkout abandonment.
3. Create More Than One Page
With BluePay, you can create many hosted payment pages. This allows you to A/B test different elements within each form to see which colors, layouts and wording yield the highest conversion rates. We highly recommend this strategy to boost the number of sales your e-commerce store generates month after month.
4. Add More Payment Options
You're not limited to major credit cards. Our hosted page solutions allow you to accept many other types of payment types, including ACH bank transfers and debit cards. You can also setup recurring payments to make future sales even easier for your customers.
5. Test before Going Live
We make it easy to test each hosted payment page before taking your e-commerce store live. Simply request a free sandbox account so you can simulate transactions on your end.
We recommend testing your payment forms on multiple computers — using different browsers. And don't forget to run a few payments on mobile devices as well (e.g. smartphones and tablets).
6. Data Security Is Still Essential
One of the main benefits of hosted payment pages is that you don't capture or store sensitive financial data within your payment environment. This helps to reduce your PCI scope.
But you’re still responsible for keeping other types of customer information safe from prying eyes. All passwords, emails and usernames need to be stored in secure databases — whether you use hosted payment pages or not.
Ready to Begin Using BluePay Hosted Payment Pages?
Getting started with our hosted payment solutions couldn't be easier. Once you're ready to begin accepting secure, online payments within your e-commerce store, check out this step-by-step guide.