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BluePay Blog

Getting Started With SEO: 3 Strategies for Your Small Business

Posted on Nov 21, 2019
When you type a query into Google and can’t find what you’re looking for on page 1, you probably reword your search and try again. You’re not alone. An estimated 75% of web users click on the first page of search results, with only 25% moving on to page 2 and beyond. This means if you’re not on page 1 for a given keyword, your site basically doesn’t exist in the eyes of potential customers.
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Topics: Small Business Tips

The Growth of Giving Tuesday

Posted on Nov 19, 2019
#GivingTuesday falls on the first Tuesday after Thanksgiving (in the U.S.). This year’s date is December 3rd, 2019. The holiday is entering its eighth year (originated in 2012). With that in mind, what is #GivingTuesday, and how does it apply to you? The Origins of GivingTuesday Thanksgiving marks the official kickoff of the holiday shopping season, with Black Friday and Cyber Monday sales bringing in huge profits for merchants all over the globe.
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Topics: Mobile Payments, E-Commerce and Online Payments, Nonprofits

What Is Apple Cash and How Does It Work?

Posted on Nov 19, 2019
In 2014, Apple finally added payments to its growing line of hardware and software offerings. Apple Pay launched as a virtual wallet that allows users to tie credit cards to their iPhones and iPads. Then, they can use their mobile devices to initiate contactless payments at the point of sale. In 2019, the company followed up with Apple Card — a credit card that interfaces with Apple Pay.
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Topics: Mobile Payments, Payment Technology, Payment Trends, Consumer Education

How to Improve Your Online Retail Shipping Strategy

Posted on Nov 14, 2019
The online customer experience consists of many factors. A company needs to excel at all points to meet expectations and deliver the type of experience that will bring customers back. Shipping Counts Shipping is one of those components that goes into creating an exceptional customer experience. And, shipping may even be a deciding factor for some consumers.
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Topics: Due.com Partner Posts, E-Commerce and Online Payments, Small Business Tips

5 Key Tips for Hiring Seasonal Employees (And Keeping Them on Year-Round)

Posted on Nov 12, 2019
There are many industries that experience peaks and valleys throughout the year. It doesn’t make sense for businesses in these sectors to maintain a full roster of employees during the less busy seasons. This phenomenon obviously applies to: Hospitality, restaurant, and vacation businesses that cater mostly to tourists Retailers that need extra staff during the busy holiday shopping season — from Black Friday to New Year’s
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Topics: Small Business Tips, Awareness

Try These 5 Tips for a Successful Small Business Saturday

Posted on Nov 07, 2019
Small Business Saturday is one of the busiest shopping holidays of which most people have never heard (including many small business owners). Part of this stems from the fact that it falls on the last Saturday of November — nestled between Black Friday and Cyber Monday. However, make no mistake. Small Business Saturday is very big business — generating more than $15 billion in sales from 100-plus million shoppers every year.
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Topics: Small Business Tips

2019 Holiday Retail Trends

Posted on Nov 05, 2019
With holiday items already on display in some retail shops, it’s time to delve deeper into what this holiday season may bring in terms of consumer shopping trends to be better prepared and reap the rewards. Healthy Economic Optimism for More Holiday Shopping A recent OpenX consumer poll was conducted to gauge consumer optimism for their holiday shopping plans.
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Topics: Due.com Partner Posts, Mobile Payments, E-Commerce and Online Payments, Small Business Tips

Trick or Treat? 4 Examples of Scam Emails

Posted on Oct 31, 2019
Throughout October, we’ve published a series of articles in observance of National Cybersecurity Awareness Month. You may have noticed that “phishing emails” is a subject that continually reappears. The reason why is simple. There are many ways that cybercriminals can gain access to your life. One of the easiest is to convince you to click on an email link or download an attachment.
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Topics: PCI Compliance and Fraud Prevention

3 Reasons Why Your Employees Need Cybersecurity Training

Posted on Oct 29, 2019
According to a recent survey, almost 70% of small businesses experienced a cyberattack in the previous year. If you also own or operate a small business, this statistic isn’t very encouraging. To avoid becoming a cyberattack victim, you should invest in the best possible security that you can, including: PCI-compliant payment processing Antivirus and firewall protection Software updates and security patches
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Topics: PCI Compliance and Fraud Prevention, Small Business Tips

How SMBs Can Leverage Email for B2B Payments

Posted on Oct 24, 2019
A recent Deloitte report provided insights into the opportunities and challenges of B2B middle market payments. This specific market of small and medium-sized businesses makes up a considerable part of the U.S. economy, but struggles to get the type of payments solutions they need despite the ongoing digital transformation of business.
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Topics: B2B, Due.com Partner Posts, Small Business Tips

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