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BluePay Blog

Create a Loyalty Program in 5 Easy Steps

Posted on Dec 10, 2018
For many small businesses, customer acquisition is top priority. By attracting a steady stream of new users, companies in this category are guaranteed to continue generating profits.   They’re not wrong, but it’s actually much easier to convert existing users than it is to find new ones. According to a recent Bain & Company analysis, a 5 percent increase in customer retention rates translates to a 95 percent boost in profits.
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Topics: Small Business Tips

5 Ways to Boost Customer Experience in 2019

Posted on Dec 06, 2018
It’s not too early to start working on your 2019 small business customer experience strategies for better business operations. In fact, the holiday season is an ideal time to collect intelligence about your new and existing customers. That’s because there will be more people out there shopping in stores and online now than the rest of the year.  Here are some customer experience methods to consider for 2019: 
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Topics: Small Business Tips, Partner Posts

6 Reasons to Start a Pop-Up Shop

Posted on Dec 04, 2018
There’s a new trend that keeps cropping up in cities all over the globe. It goes by many names, including “flash retail,” “temporary retail” and “pop-up shop.” However, the basic idea is the same:  A merchant rents an unused space on a very short-term basis (i.e., a few days to a few months).  This temporary location targets high-traffic areas frequented by pedestrian shoppers.  The merchant makes as many sales as possible for the duration of the rental agreement.  Like that, the pop-up shop disappears — only to be replaced by some new merchant.
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Topics: Small Business Tips, Mobile Payments

How to Raise Your Business Credit Score

Posted on Nov 30, 2018
As an entrepreneur or business owner, it’s not your personal credit score that you should track. There is another credit score out there for your business. And, this score may need similar attention to your personal score to get the credit you need for your business.  What is a Business Credit Score?  Your business credit score is similar to a personal credit score, like those produced by FICO.
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Topics: Small Business Tips, Partner Posts, Recurring Billing and Electronic Invoicing, B2B

Credit Card Processing Explained [Video]

Posted on Nov 28, 2018
Cash used to be king, but today’s consumers prefer to pay with credit, debit, or even alternative payment methods like Apple Pay. Offering your customers more ways to pay can help increase your sales and generate customer loyalty.
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Topics: Merchant Accounts, Getting Started with Payments, Payment Technology

A Payment Tokenization Primer

Posted on Nov 26, 2018
Fraudsters continually look for new ways to get their hands on sensitive credit card and bank account information. Merchants can reduce their risk of compromised data by employing a highly-effective data security method known as tokenization.  When applied, tokenization frees merchants from storing data in their systems, reduces PCI scope and liability, and saves money on pricey audits.  What exactly is tokenization and how does it work?
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Topics: PCI Compliance and Fraud Prevention

What is the Difference Between a Payment Processor and a Payment Gateway? [Video]

Posted on Nov 22, 2018
In today’s day and age, accepting credit card payments is essential to the success of your business. The technology and processes working in the background of electronic transaction processing can be quite complicated. You may have heard the terms Payment Processor and Payment Gateway. What do they mean? Do you need them for your payment processing solution?
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Topics: Awareness, Getting Started with Payments, Payment Technology, E-Commerce and Online Payments

Social Media: Which Channels Work for My Business?

Posted on Nov 20, 2018
America has a very complex relationship with social media. On one hand, platforms such as Facebook and Twitter have:  Introduced a whole litany of privacy concerns  Helped spread misinformation and “fake news”  Been linked to depression and cyberbullying  On the other hand, we love connecting, sharing and liking too much to completely unplug. In fact, 70 percent of Americans have at least one social media account.  As a business owner, the takeaway is clear. 
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Topics: Payment Trends, Small Business Tips, Fun Posts

Why You Need to Create Experiences in the Experience Economy

Posted on Nov 16, 2018
We’ve written extensively about the sharing economy and how consumers increasingly prefer renting items instead of buying them outright.                   Uber is a prime example.  A close cousin of the sharing economy is the “experience economy” — a growing trend that also de-emphasizes “ownership.”  Instead, the focus is on experiences.  Just think about all the holiday gifts you’ve received over the years — from ugly sweaters to socks to hot new gadgets. Even the best “physical” presents in the world lose their luster over time.
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Topics: Small Business Tips, Financial Institutions

Black Friday Survival Tips for SMBs

Posted on Nov 14, 2018
Every year, YouTube compiles an ever-growing list of Black Friday montages in which crazed shoppers fight over heavily discounted items.  Most of the videos take place at big box stores, which is where large crowds tend to congregate. But Black Friday is a major cash cow for all retailers — big and small. In fact, more than 100 million people brave the madness (in-person) every year. That’s just on a single day.  Millions more go shopping on Small Business Saturday, generating $15-plus billion  in sales for local retailers.
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Topics: Fun Posts, Small Business Tips, E-Commerce and Online Payments, Mobile Payments

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