In many ways, the Fourth of July is the perfect time to launch promotions and sales. Shoppers have more free time — after all, it’s a federal holiday — and folks are already in “vacation mode,” meaning they’re often willing to spend more money.
In other ways, Independence Day is a terrible time to launch promotions. That’s because every retailer on the block is running its special sales. It’s not just brick-and-mortar stores you have to worry about; e-commerce merchants are also getting better at combining American patriotism with American consumption.
So, how can you make your sales soar this Fourth of July? Below are four tips to get you started. All of these suggestions assume that you:
- Already run Independence Day sales annually. If this is your first time running a promotion, check out this resource.
- Already communicate with your customers via newsletter, email and social media.
Let’s get started.
1. Tie Your Sales to Patriotic Attire
Ever been pinched on St. Patrick’s Day because you weren’t wearing green? You could do something similar for the Fourth of July.
Instead of having a traditional “first come, first served” promotion for all of your customers, consider reserving the biggest discounts for those who wear red, white or blue. Obviously, it helps if you promote this in advance. You can also give away American flag pins to help “dress code violators” qualify for the above discounts.
2. Decorate Like You Mean It
Even if your customers aren’t wearing red, white or blue, your team and store certainly should be — because holiday decorations put shoppers in the right mood. This is most obvious during Christmas season, but even the Fourth of July can benefit from a little retail cheer.
Don’t limit the festivities to physical decorations. If you operate an e-commerce site, for example, make sure your online store is full of patriotic beauty.
3. Donate a Portion of Your Earnings
Let your customers know that a percentage of all Fourth of July proceeds will support worthy causes. Local veterans charities are an obvious starting point. Depending on the nature of your business, you might be better off donating that money to humanitarian, wildlife or educational foundations.
4. Host a Barbecue or Picnic
Everyone loves a good old-fashioned barbecue. If you have the space, this one could be a “wiener.” After all, hot dogs are cheap — and the smell helps to attract foot traffic.
If the logistics of an on-site barbecue are too much to handle, you could always sponsor a local picnic. Nearly every community across the country hosts some type of outdoor celebration, and organizers would probably love to have your support. In return, you get to use a little branding to help raise awareness.
How Will You Celebrate This July 4th?
There’s no right way to celebrate the nation’s birthday. Although we all salute the same flag, America is a collection of more than 300 million stories. Use the tips above to do some brainstorming, but don’t be afraid to put your unique twist on this year’s festivities.
In fact, being a little different is a fantastic way to distinguish your offerings from everyone else’s.
Happy Fourth of July. We hope this year’s sales season is your best one yet.
The BluePay Team